지역축제에 대한 방문객의 인지: 익산세계아동청소년공연예술축제를 중심으로
Visitor's Perception about Regional Festival: Case of the Iksan Int'l Performing Arts Festival for Children & Young Adults
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Abstract
The purpose of this thesis is to evaluate visitor's perception about regional festival by SERVQUAL method. According to the degree of the visitors's interest about regional festival, it develops the city and forms the image of the city. Regional festival is very important today because it is very helpful for activation of the regional economy through specific goods connected with regional festival. Therefore. this research wanted to examine present conditions of Iksan Int'l Performing Arts Festival for Children & Young Adult and proposed strategy for development of the festival through visitor's perception.