지방정부의 시장지향성과 조직성과의 관계성, 그리고 조절함수에 관한 연구 : 전라북도 지방공무원의 인식을 중심으로

Abstract

The purpose of this study is to empirically analyze the direct relationship between market orientation and organization performance, and indirect organization performance through adjustive variables, leadership and personality types in local government. The survey shows that a high market orientation had a direct influence on organization performance and that in the case of adjustive variables leadership was partially adopted, but personality types rejected. Consequently, the researcher would like to make the following suggestions as to better policies for the construction of market oriented organizations by local government. First, local governments should have all departments organically combined from the process of intelligence generation to the intelligence dissemination and responsiveness to market intelligence. Second, they should encourage their members to voluntarily get involved in the intelligence generation, dissemination and responsiveness of market intelligence with the help of delegation of authority involving decision making and expression of opinions. Third, leaders of local governments should increase their interest in loving and kindness for the members by paying proper respect to their unity and teamwork.