감성의 제국에서 진정성의 코드화

Abstract

The Korean Wave has been recognized as a cross-cultural subject for 20 years. However, it should not be overlooked that the Korean Wave is in the collective tendency of the imperial control order, which constantly re-territorializes cross- cultural escape. The empire repeatedly tries to de-territorialize and re-territorialize, while taming and ordering the human body according to the will and necessity of capital, and transplanting coded emotions appropriate to domination into the subjects themselves. This article is an attempt to critically examine the Korean Wave phenomenon through the concept of emotional empire, which is based on the empire concept of Negri and Heart. To this end, the author tries to argue the concrete conditions under which emancipation is carried through empathy by analyzing the process of the authenticity culture coded by capital in 18th century romanticism. First, we examine the inherent historical, social, and political economic implications of the authenticity culture that emerged as a rebellion against Enlightenment and rationalism culture in the 18th century West (2: 'authenticity' as social sensitivity) (Section 3: Encoding of authenticity in the cultural industry) and the process of coding through the cultural industry (Section 4: Encoding of authenticity in the cultural industry). Lastly, I will look at the syndrome of idol group "Dangbuk Boysan" syndrome that has succeeded worldwide with recent authenticity, and will look at the relationship between Korean and Korean dominance. (Section 5: Single phase for syndrome of BTS)