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다차원적 속성의 국가이미지가 제품평가 및 브랜드태도에 미치는 영향: 중국소비자를 중심으로
Multifaceted Coutry Image and its Impact on Product Evaluation and Brand Attitude: A Case for Chinese Consumers
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주제분류경영학
참고문헌 (50)
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관련 논문AI추천
중국 내수시장에서 국가이미지가 소비자의 구매행동에 미치는 영향 : C-TV 제품을 중심으로안종석, 吳靜芳한국국제경영학회 · 국제경영연구2002 · 제13권 제1호중국 소비자의 적대감이 국가이미지 효과에 미치는 영향안종석한국국제경영학회 · 국제경영연구2014 · 제25권 제2호국가이미지와 제품이미지가 제품평가에 미치는 영향 - 중국 소비자의 한국과 일본자동차에 대한 태도를 중심으로 -성민, 하적, 정연승한국창업학회 · 한국창업학회지2014 · 제9권 제2호중국 시장에서 국가이미지 효과의 지역별 차이에 관한 연구안종석, 李東進한국국제경영학회 · 국제경영연구2007 · 제18권 제4호중국소비자의 애국심과 국가이미지가 제품평가와 구매의도에 미치는 영향: 권역별 비교김훈한국상업경영학회 · 상업경영연구2013 · 제27권 제3호중국 소비자의 주요국 국가이미지 지각의 변화(2006~2012) 실태안종석, 정소희중국연구센터 · 중국과 중국학2012 · 제17권
