消費者對服裝可持續面料認識的信賴研究: 以安徽省女大學生為中心
Research on Consumers’ Trust in Awareness of Sustainable Fabrics for Clothing: Centered on Female College Students in Anhui Province
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
研究 目的: 本研究旨在驗證消費者對服裝可持續面料認識的信賴，為服裝產業未來市場制定設計戰略和營銷戰略提供理論依據。研究 方法: 于2022年8月1日至8月12日期間, 以居住在中國安徽省的零零後女大學生為對象, 以線上應答的方式進行了問卷調查。採用SPSS26及AMOS26程序對收集的問卷進行了實證分析。研究 內容: 分析了可持續面料認識，可持續環境、經濟、文化方面的可持續評價要因, 消費者信賴 。結論與建議: 首先, 可持續面料認識對可持續評價的環境、經濟、文化要因有顯著的正向影響。其次, 可持續評價要因的環境、經濟、文化要因對消費者信賴有顯著的正向影響。再次, 可持續面料認識對消費者信賴沒有統計學上的顯著意義。為保證結果的可信度, 在未來的研究中有必要通過擴大年齡和區域來比較分析可持續面料認識對消費者信賴的影響。
Abstract
The purpose of this study is to verify consumers’ trust in sustainable fabric recognition, and provide theoretical basis for designing and marketing strategies for the future market of clothing industry. During the period from Aug. 1 to Aug. 12, 2022, a questionnaire survey was conducted with female college students after zero living in Anhui Province, China, by means of online response. SPSS 26 and AMOS 26 procedures were used to conduct empirical analysis on the collected questionnaires. It analyzes the understanding of sustainable fabrics, the key factors of sustainable evaluation in terms of sustainable environment, economy and culture, and consumer trust. Conclusions and suggestions: First of all, the recognition of sustainable fabrics has a significant positive impact on the environmental, economic and cultural factors of sustainable evaluation. Secondly, the environmental, economic and cultural factors of sustainable evaluation have a significant positive impact on consumer trust. Thirdly, the recognition of sustainable fabrics has no statistical significance for consumer trust. Therefore, sustainable evaluation should play a completely intermediary role in the relationship between sustainable fabric recognition and consumer trust. In order to ensure the credibility of the results, it is necessary to expand the age and region to compare and analyze the impact of sustainable fabric awareness on consumer trust in future research.
참고문헌 (19)
- 석효정, "패션산업의 지속가능성을 위한 소비자 평가와 태도", 박사, 의류학과 패션마케팅전공, pp.2013
- 송향삼, "아이템 가변기법을 활용한 지속가능한 패션디자인 개발연구", 석사, pp.2021
- 신동엽, "조직간 협력 네트워크와 신뢰기반형 지배구조: 다른 나라 기업들 사이의 조직간 협력 네트워크에서 파트너 기업간 신뢰의 결정 요인과 성과", 전략경영연구, 5(2), pp.49~84 (2002), 한국전략경영학회
- 윤시하, "소비자 신뢰가 온라인 구매의도에 미치는 영향분석-중국소비자 시장분석", 석사, pp.2018
- 이봉규, "신뢰와 인지적 몰입 매개변수가 스마트폰의 사용과 만족도에 미치는 영향 분석", 정보처리학회논문지D, 17(6), pp.471~480 (2010), 한국정보처리학회
- 이윤희, "지속가능제품의 사회성 평가요소에 대한 연구", 한국디자인학회, pp.112~113 (2008)
- 이은경, "패션산업의 친환경 마케팅 전개방안 연구", ⾃然科學, 21(1), pp.83~101 (2010)
- 장남경, "친환경패션에 대한 소비자 라이프스타일과 태도: 질적 방법을 이용한 탐색적 연구", 한국패션디자인학회지, 8(1), pp.31~47 (2008), 한국패션디자인학회
- 한지영, "지속가능한 패션마케팅 활동이 브랜드 신뢰도와 태도 및 구매의도에 미치는영향", 석사, pp.2021
- 황수현, "기업의 사회적 책임활동과 충성도에 있어서 신뢰의 역할", 기업경영연구, 18(3), pp.17~37 (2011), 한국기업경영학회
- Albloushy, H., "Purchasing environmentally sustainableapparel : The attitudes and intentions of female Kuwaiti consumers", InternationalJournal of Consumer Studies, 43, pp.390~401 (2019)
- Attia, N. F., "Recent Advances of Sustainable Textile Fabric Coatings for UVProtection Properties", Coatings, 12(10), pp.1597~ (2022)
- "Update of Pulse of the Fashion Industry" (2019)[URL]
- "3Rとは" (2018)[URL]
- Kumari, T., "Khadi : A Sustainable Fabric", International Journalof Applied Social Science, 6(1), pp.239~241 (2019)
- Morgan, R. M., "The Commitment-Trust Theory of RelationshipMarketing", Journal of Marketing, 58, pp.20~38 (1994)
- Zucker, L. G., "The Production of Trust : Institutional Sources of Economic Structure, 1840-1920", Research in Organizational Behavior, 8, pp.55~111 (1986)
- 王換傑, "可持續時尚的評價指標體系構建", 碩⼠, pp.2020
- 王珏, "服裝綠⾊設計理論及評價體系的研究", 碩⼠, pp.2005