基于网络调查数据的中国投资者偏好与投资行为研究
A Study of Chinese Investors’ Disposition and Investment Behavior Based on Web Survey Data
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초록
研究 目的: 本研究目的是通过认知反射测试,处置效果,对他人行为想象力的非理性认知偏差进行研究。研究 方法: 对中国的1,061名受访者进行投资者认知偏差的问卷调查,收集资料,并利用SPSS软件进行资料归档。在对认知偏差的分析中用到了回归分析验证。研究 内容: 根据投资者的风格和投资偏好等问题的回答结合理论内容,对不同风格的投资者之间具备的行为偏差进行研究。结论与建议: 中国投资者存在不同程度的投资行为偏差。为了确保结果的准确性，后续研究有必要扩大研究范围同时增加实际的投资数据进行检验。
Abstract
The purpose of this study was to investigate irrational cognitive biases through cognitive reflex test, disposition effects, and imagination of others’ behavior. A questionnaire survey on investor cognitive biases was adminstered to 1,061 respondents in China, data were collected and processed using SPSS software. Regression analysis was used in the analysis of cognitive biases for verification. Based on investors’ responses to the questions about investment styles and investment preferences in combination with theoretical contents, this study investigated the behavioral biases possessed among investors of different styles. Chinese investors invest with different degrees of investment behavior bias. To ensure the accuracy of the current findings, it is necessary for subsequent studies to expand the scope of the study while adding actual investment data for further verification.
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