Content Analysis of RISK Report on Household Chemical Products
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Consumers rely on media in seeking risk information about their products. Many of the products that consumers encounter commonly in everyday life are the results of highly sophisticated processes from the beginning of production to the completion stage, forcing consumers to rely on the opinions of the experts through the media in obtaining information about products. The purpose of this study was, accordingly, to analyze the actual processes in which risk information messages are provided to consumers. It is suggested that the consumers are likely to fall in risky situation due to their lack of knowledge of coping measures. It is considered, therefore, that risk communication or risk reporting in the future should provide personal measures as a prognostic framing together with diagnostic framing.
Abstract
Consumers rely on media in seeking risk information about their products. Many of the products that consumers encounter commonly in everyday life are the results of highly sophisticated processes from the beginning of production to the completion stage, forcing consumers to rely on the opinions of the experts through the media in obtaining information about products. The purpose of this study was, accordingly, to analyze the actual processes in which risk information messages are provided to consumers. It is suggested that the consumers are likely to fall in risky situation due to their lack of knowledge of coping measures. It is considered, therefore, that risk communication or risk reporting in the future should provide personal measures as a prognostic framing together with diagnostic framing.
참고문헌 (7)
- Benford RD, "Frame Disputes within the Nu-clear Disarmament Movements", Social Forces, 71(3), pp.677~701 (1993)
- Kim JH, "Framing Effect of Anti-pollution Advertisement", Advertising Research, 49(1), pp.55~75 (2000)
- 차유리, "방사능 오염 식품 이슈 정보 추구, 처리 및 전달 역학에 대한 탐색 : 신문기사의 유인가 프레임 유형과 정부기관에 대한 신뢰수준별 메시지 공신력을 중심으로", 한국언론학보, 56(2), pp.92~120 (2012), 한국언론학회[DOI]
- 홍은희, "금연 TV광고의 내용분석 연구 -한국과 미국의 차이에 기반한 건강 커뮤니케이션 이론의 적용-", 한국콘텐츠학회 논문지, 12(11), pp.76~87 (2012), 한국콘텐츠학회[DOI]
- Song E, "Development of the Consumers' Risk Information Acceptance Models according to Risk Communication Type", Doctor, pp.2016
- Berelson B, "Content Analysis in Communica-tion Research" (1952), The Free Press of Glence
- Development of Consumer-oriented Risk Communication Strategy -Focusing on Consumer Research-, "Song E", NRF, ~ (2017)