The Research on the Systemic Frame of National Image Strategy: Take South Korea as an Example
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This article concerns the systemic frame of national image strategy and its mechanism. In order to scientific analysis this issue, it takes South Korea as an example. South Korea, one of the most attractive countries in Northeast Asia, is full of both traditional and modern sense. It is convenient for us to touch the nature of the national image and could explore the reality of the mechanism of national image strategy. It considers the Soft Power theory of Joseph Nye as found in his researches, which is an explanation of the foundation of the national image strategy. According to the performances and contributions of South Korea’s national image strategy, this article finds that there are four parts play an essential role in promoting the national image strategy and constitute the systemic frame: scholarly research, organizational strategy, multilevel development and evaluation system. As we discussed in this paper, these four parts become four indispensable and fundamental parts of the systemic frame of national image strategy. Different part has its own function. However, only if they could link each other effectively, the strategy could goes well and could show its potency. This unity informs the basic logic of the systemic frame of national image strategy that a certain country could enhance its national image and sustainable develop, it lies behind at least four functional parts support its development, and the mechanism should be more systemic and more complete even.
Abstract
This article concerns the systemic frame of national image strategy and its mechanism. In order to scientific analysis this issue, it takes South Korea as an example. South Korea, one of the most attractive countries in Northeast Asia, is full of both traditional and modern sense. It is convenient for us to touch the nature of the national image and could explore the reality of the mechanism of national image strategy. It considers the Soft Power theory of Joseph Nye as found in his researches, which is an explanation of the foundation of the national image strategy. According to the performances and contributions of South Korea’s national image strategy, this article finds that there are four parts play an essential role in promoting the national image strategy and constitute the systemic frame: scholarly research, organizational strategy, multilevel development and evaluation system. As we discussed in this paper, these four parts become four indispensable and fundamental parts of the systemic frame of national image strategy. Different part has its own function. However, only if they could link each other effectively, the strategy could goes well and could show its potency. This unity informs the basic logic of the systemic frame of national image strategy that a certain country could enhance its national image and sustainable develop, it lies behind at least four functional parts support its development, and the mechanism should be more systemic and more complete even.
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