문화축제콘텐츠의 문화원형적 구성요소에 대한 비교연구 -안동국제탈춤페스티벌과 니스카니발을 중심으로-

Abstract

After being halted due to the COVID-19 pandemic, large-scale festivals have resumed, with Brazil's Rio Carnival, Denmark's Roskilde Festival, and the UK's Glastonbury Festival successfully taking place. Global cultural contents have achieved success by integrating technological advances and innovative ideas through the fusion of technology and creativity. Additionally, the emergence of new consumer groups and their needs suggests that strategies such as AI-driven emotional marketing will be necessary. The global spread of Korean Wave (Hallyu) content, including K-pop, dramas, and films, is expected to increase the influence of Korea's cultural content industry, impacting not only the economy but also contributing to human happiness. Therefore, this study aims to compare the cultural festival contents of Korea's Andong International Mask Dance Festival and France's Nice Carnival, analyzing the cultural archetypal elements of these two festivals. Through this comparison, the study seeks to uncover the cultural characteristics and differences of each festival and to propose directions for the successful development of Korean cultural festival contents. Both festivals serve as representative examples of how traditional cultural heritage can be reinterpreted in a modern context. The research, conducted through literature review and case analysis, confirmed that both festivals have evolved into unique cultural contents that maintain their traditional archetypes while appealing to a global audience. These findings could serve as a catalyst for the development of K-culture contents and the emergence of a new genre of cultural fusion festivals.