Aespa’s Kwangya as a New Representative Space for Fans: Building fandom in the era of Covid-19
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This study investigated how Korean pop music fans, namely fans of the girl group Aespa, have navigated “Kwangya,” a virtual space first promoted through Aespa’s music. A virtual space such as Kwangya is highly popular amongst fans particularly as it utilizes social media sites to build up parasocial relationships between Aespa members and fans during the COVID-19 pandemic. Utilizing question & answer posts on four social media platforms, Twitter, Reddit, UrbanDictionary, and Quora, this study examined how fans interpreted the denotative meaning of Kwangya into their own fandom-specific mythos. Through Barthes’ theory on denotation and connotation, this study found that fans have decoded and re-encoded the meaning of Kwangya several times to become a broad, futuristic aesthetic that simultaneously is heavily associated with Aespa as a group, and found that a general consensus on what Kwangya looks like and represents exists amongst Aespa fans.
Abstract
This study investigated how Korean pop music fans, namely fans of the girl group Aespa, have navigated “Kwangya,” a virtual space first promoted through Aespa’s music. A virtual space such as Kwangya is highly popular amongst fans particularly as it utilizes social media sites to build up parasocial relationships between Aespa members and fans during the COVID-19 pandemic. Utilizing question & answer posts on four social media platforms, Twitter, Reddit, UrbanDictionary, and Quora, this study examined how fans interpreted the denotative meaning of Kwangya into their own fandom-specific mythos. Through Barthes’ theory on denotation and connotation, this study found that fans have decoded and re-encoded the meaning of Kwangya several times to become a broad, futuristic aesthetic that simultaneously is heavily associated with Aespa as a group, and found that a general consensus on what Kwangya looks like and represents exists amongst Aespa fans.
참고문헌 (27)
- "Figure 1: Encoding, Decoding, and Re-Encoding Kwangya", ~
- "Figure 2: Denoted and Connotated Definitions of Kwangya", ~
- "Figure 3: Bryan Huynh, via Instagram" (2021)[URL]
- "Figure 4: Thornton, Cedric. Megan Thee Stallion’s Debut Fashion Nova Collection Draws in $1.2 Million Within 24 Hours" (2020)[URL]
- "Aespa, “Black Mamba,” Black Mamba (Single)", SM Entertainment, ~ (2020)
- "Aespa, “Next Level,” Next Level (Single)", SM Entertainment, ~ (2021)
- "Aespa. “Savage,” Savage – The 1st Mini Album", SM Entertainment, ~ (2021)
- "Wait ‘Kwangya’ is an actual Korean word?" (2022)[URL]
- "Actually, in sm lore…" (2022)[URL]
- "Do people really hate hearing the word Kwangya in SM artists’ songs?" (2022)[URL]
- "Referenced comment, Well first let’s establish that the word kwangya…" (2022)[URL]
- "Okay so what is Kwangya" (2021)[URL]
- (2021)[URL]
- "Attached media description: Aespa member Winter walking towards the camera in a white blazer and white pencil mini skirt; background is a purple-blue galaxy"[URL]
- "girl we going to kwangya?!" (2021)[URL]
- "Quoted tweet description: “She ate that,”" (2021)[URL]
- "i got my peaches out in kwangya" (2021)[URL]
- "announces concert in the metavers e. The pop star is partnering with virtual entertainment company Wave for ‘Justin Bieber – An Interactive Virtual Experience" (2021)[URL]
- "not sm making a ‘society if’ kwangya version" (2021)[URL]
- "Attached image description: SM promotional image for “Kwangya Club”application photoshopped above popular “utopian society” meme"[URL]
- "aespa fighting demons in kwangya while the men are singing and dancing around in turtlenecks" (2021)[URL]
- "What is this KWANGYA that is present in aespa’s Black Mamba and NCT’s Resonance lyrics?" (2020)[URL]
- "“What does Kwangya mean in Aespa’s new comeback ‘Next Level’?” Quora user Catherine Zeng" (2021)[URL]
- "“What is the concept of the Aespa K-pop group?” Quora user Asnita Novi" (2020)[URL]
- "“kwangya: A word used in nct u's 90s love MV and æspa's black mamba MV..NCTZENS AND MY are currently trying to figure out what it means after 4 hrs:) Beyond the KWANGYA & You wander this KWANGYA,” UrbanDictionary user Kwang ya" (2020)[URL]
- "“Kwangya: I think it means open field/wide field. So in black mamba, they could be saying you wander this open field…,” UrbanDictionary user Nctlife" (2020)[URL]
- "“KWANGYA: KWANGYA means that the AI members of aespa live there…,” UrbanDic tionary user stanloonayall" (2020)[URL]