게임 죄수의 딜레마의 이론적 고찰을 통한 한국 신문산업의 현황에 관한 연구

Abstract

The majority of Korean newspapers provide news they create to internet portals. By doing that they get the benefit of increasing user traffic which pass through internet portals to their own internet sites, and of creating new income source which is fees from the internet portals. But by doing that Korean newspaper industry as a whole is increasingly dependent upon internet portals and cannibalize its own market. The newspaper industry itself is becoming aware of the fact that providing contents to portals is self-destructing. Newspaper companies sometimes tried to act in coalition to stop providing contents to portals, but they rarely succeeded because their negotiating power is very inferior to that of portals. There are many contents providers that are anxious to provide contents to portals. So it is not a threat to portals that some newspapers stop providing contents to them. This situation is very similar to the classic prisoner’s dilemma framework in game theory. By seeing the situation in terms of the prisoner’s dilemma framework, the newspaper industry can deal with internet portals more efficiently, and the government can be more proactive in the application of competition laws to the internet portal industry.