국내 물류부문의 RFID 채택 및 기대이익에 영향을 미치는 인지적 평가요인과 의사결정권자의 조절효과에 대한 연구
The Effect of Factors Influencing RFID Adoption, Expected Benefits and the Moderating Effect of Presence of Champions within the Logistics Industry
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초록
RFID(Radio Frequency Identification)기술은 세계화 및 시장 개방의 확대로 인해 국내·외의 물류정보화에서의 그 중요성이 증가할 뿐 아니라 미래 물류산업의 새로운 기회의 발견으로 인식되고 있다. 이러한 현상을 반증한 본 연구는 물류산업에서의 RFID에 대한 인지적 평가요인(성과 격차, 비용 이점, 제공자 신뢰, 파트너 영향, 보안 안전성)을 도출하고 이들 변수가 RFID 채택 및 기대이익에 미치는 영향과 의사결정권자의 조절효과에 대해 실증적으로 연구한다. 본 연구의 결과는 향후 물류산업의 RFID 활용에 대한 이론적 프레임을 제시하고 이 기술의 도입을 고려하는 기업들에게 보다 효과적인 추진전략을 위한 시사점을 제시해 줄 것이다.
Abstract
Due to the globalization and expansion of market, the RFID technology has become more important in the informatization of the logistics industry both foreign and domestic. In addition, it is recognized as one of the new opportunities for logistics industry in the future. Therefore, this study examines the factors influencing firms' adoption and expected benefits of RFID within the logistics industry. Particularly, this study focuses on the impacts of the companies' cognitive appraisals, including performance gap, cost advantages, impact of partner, trust of provider, and safe security affecting RFID adoption and expected benefits. Furthermore, the study includes presence of champions as a moderating effect between cognitive appraisals and RFID adoption. The implications of the findings suggest a new theoretical frame over the future use of RFID in the logistics industry and suggestions concerning a more effective strategy for companies considering the application of the RFID.
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