한국물류기업의 녹색활동 결정요인에 관한 연구: 이해관계자 이론을 중심으로
Determinants of Green Practice Adoption among Korean Logistics Companies: A Stakeholder Theory Perspective
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초록
본 연구는 국내 물류기업이 인식하는 이해관계자 압력과 녹색활동 수준과의 관계를 분석함과 동시에, 구체적으로 어떠한 이해관계자 집단이 국내 물류분야의 녹색패러다임 변화를 주도하고 있는지 파악하는데 그 목적이 있다. 이를 위해 관련 문헌을 고찰하고 설문지를 개발하였으며, 최종적으로 국내 127개의 물류기업을 대상으로 실증분석을 수행하였다. 군집분석을 통해 국내 물류기업은 이들이 이행 또는 고려하는 녹색활동의 수준에 따라 반응적(reactive) 집단, 방어적(defensive) 집단, 그리고 순향적(proactive) 집단으로 분류되었으며, 분석결과 반응적 물류기업은 정부의 압력을, 방어적 물류기업은 고객, NGOs/지역사회, 정부의 압력을, 그리고 순향적 물류기업은 모든 녹색 이해관계자의 압력(종업원, 고객, NGOs/지역사회, 정부, 그리고 주주)을 자사의 녹색활동 도입의 주요 동인으로 인식하고 있는 것으로 나타났다.
Abstract
The purpose of this study is to analyze the relationship between stakeholder pressure and the level of green practices in the Korean logistics industry and at the same time to find out what stakeholder groups have led to the greening of this area. To achieve this, the survey questionnaire was designed using the relevant literature review, and then empirical test was conducted based on a data set of 127 Korean logistics companies. Cluster analysis suggested a classification consisting of three dominant green practices in the logistics industry: reactive, defensive, and proactive. The test results suggest that reactive logistics groups attached the highest importance to only government pressure, that defensive logistics groups attached weight to customer, NOGs/society, and government pressure, and that proactive logistics groups perceived all stakeholder groups’ pressure as key drivers for the adoption of green practices.
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