사용자 평가를 반영한 식탁디자인에 관한 연구

Abstract

This study analyzes online product reviews in a way that reflects users’ evaluations for dining table designs that are increasing in stature. The conclusion of the study is as follows. First, online product reviews of furniture products are judged to have a significant impact on consumers’ purchasing decisions and to be useful information for furniture design developers. Second, opinions on user assessment were classified into nine categories: durability, delivery and assembly process, cost-effectiveness, design, functionality, use of top material, color and material finish, harmony with surroundings, and safety. Third, Ikea products are preferred by users based on the purchase criteria for cost-effectiveness due to the reduction of prices through direct delivery and assembly, and they are found to have a unique tendency to purchase tables and chairs individually. In the future, it is necessary to study the design that complements the usability part of the table-top material considering the Korean food culture. Fourth, in the case of the Korean companies Livart and Hanssem, they are pushing for a diversified design strategy that differentiates quality and price by separating online and offline products. Fifth, Livart constructed a user-centered clear interface through the newly renewed online mall, showing that attention was focused on four-person tableware, online products, and low- and medium-low-end products. Sixth, Hanssem’s case focused on selling the combination of chairs, allowing users to choose the color of the top, the choice of table legs, and the design of the chair to match the user’s taste. Users who choose Hanssem products prefer ceramic products because they mainly focus on practicality, including maintenance of the table