스몰웨딩에 관한 소비자인식 및 선호도연구
A Study on Consumers' Awareness and Preference for Small Wedding
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Amidst the prolonged economic recession, the recent wedding culture came to bring about a social issue due to the empty formalities & vanity and to the high-cost marriage culture. As for one of many factors in which this wedding culture was formed, the unemployment crisis caused by socially unstable jobs, and the high house prices, led to being abandoned marriage. The appearance of the so-called ‘Sampo generation’ which gives up three chances such as date, marriage and childbirth, led to coming to deeply think about marriage culture of pursuing an actual benefit, which revived the true meaning of marriage, and to moving forward small wedding with the individually customized wedding ceremony. Accordingly, the aim of this study was to examine the present status of a wedding market and to inquire into which awareness and preference are being captured for small wedding through a change in perception of marriage that the current generation supports. This study came to be helpful in understanding young generation's change in values on marriage. In addition, An institutional plan is expected to be sought so that the small wedding is considered to be economical and rational. and to be developed as marriage culture of focusing on substance rather than ostensible decoration, with escaping from the stereotypical wedding-ceremony culture.
Abstract
Amidst the prolonged economic recession, the recent wedding culture came to bring about a social issue due to the empty formalities & vanity and to the high-cost marriage culture. As for one of many factors in which this wedding culture was formed, the unemployment crisis caused by socially unstable jobs, and the high house prices, led to being abandoned marriage. The appearance of the so-called ‘Sampo generation’ which gives up three chances such as date, marriage and childbirth, led to coming to deeply think about marriage culture of pursuing an actual benefit, which revived the true meaning of marriage, and to moving forward small wedding with the individually customized wedding ceremony. Accordingly, the aim of this study was to examine the present status of a wedding market and to inquire into which awareness and preference are being captured for small wedding through a change in perception of marriage that the current generation supports. This study came to be helpful in understanding young generation's change in values on marriage. In addition, An institutional plan is expected to be sought so that the small wedding is considered to be economical and rational. and to be developed as marriage culture of focusing on substance rather than ostensible decoration, with escaping from the stereotypical wedding-ceremony culture.
참고문헌 (25)
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