韓∙日 미혼남녀의 결혼식과 웨딩산업에 관한 선호도 비교연구

Abstract

A main purpose of the purpose of the present study is to understand the consumption pattern preference degree of the wedding industry that relates to the wedding preference degree of the unmarried persons in Korea and Japan. The research method used the method of investigating the question form and the question form of 375 single men and women in a certain Korea and Japan was used to research as for the investigation object. The performance period of the question form investigation is up to November, 1st through December, 30th, 2009. The specimen was investigated from 20 to reside in Tokyo and Seoul based on the man and woman between one's fifties. As for all unmarried persons in South Korea and Japan, it liked hotel wedding and outdoors weddingand the progress method also liked progress of the ceremony and the reception simultaneously in research results. The reception liked program done with guests of the celebration. Variety was demanded from the full dress. A special educational institution was especially reconfirmed in Korea simultaneously with two countries all part special wedding planner's necessity by consumer's preference degree's being understood by using the question form investigation and the necessity was reconfirmed.