시트형 마스크 팩에 대한 인식 및 사용실태에 관한 연구

Abstract

In recent years, women have grown to become interested in their appearance, making skin care included in their daily routine at home. As a result, consumers have come to choose ‘sheet type facial mask’ as a home esthetic product, which has led to a sharp growth of the mask pack market. From the findings from the study, it is considered that given that simple sheet type facial mask, among other types, is more popular among women and is gaining popularity as much as basic items like lotion, sheet type facial mask has great development potential. Nevertheless, continued development requires improvement of usability and enhanced safety to gain trust of consumers. Consequently, industries should make sustained efforts to develop safer and convenient sheet type facial mask items and ingredients and do their best in the automation of sheet type facial mask production and improvement of sanitation processes. It is expected that these results of the study will help set directions for the development of various materials and functions of sheet type facial mask and provide data necessary for ongoing research and effective marketing strategy for sheet mask makers.