일반인의 마스크 팩 구매행동

Abstract

As the use of mask packs increased for skin care, the effectiveness, purchase type, and satisfaction with the mask pack was investigated using a questionnaire. A total of 125 respondents answered the survey, 82.4%(N=103) were women and 17.6%( N=22) were men, of which 51-60 years old aged between 31.2%(N=39), 24.8%( N=31) were aged between 61-70 years old and 27.2%(N=34) homemakers, 24.0%(N=30) were office workers. As a result of t-testing questions about knowing and purchasing efficacy when purchasing a mask pack, it was investigated as 4.13(SD=0.63) men and 3.66(SD=0.73) women, and statistically significant differences between the groups were found (t=2.81, p<0.01). A T-test of the subjective efficacy felt by men was 3.63(SD=0.65) and women was 3.53(SD=0.66). The results of the t-verification in the responses of the advertisement displayed that men were 3.13(SD=0.56) and women were 3.16(SD=0.70), indicating that women trusted the product more than the men. At improvement points, 37(29.6%) for high-priced values, 27(21.6%) for lack of reliability of products, 26(20.8%) for dissatisfaction with efficacy effects, and 25(20.0%) for lack of functional, which indicated that improvement is high-priced. The purpose of use was 34.4%(N=43) for skin protection, 29.6%(N=37) for wrinkle improvement, 23.2%(N=29) for skin improvement, and 8.8%(N=11) for skin whitening. The selection criteria for the purchase indicated that 81.6%(N=102) selected it for efficacy and 11.2%(N=14) chose it for price. In the question about price, 59.2%(N=74) said “If the function is good, it is not related to price”, the highest. When purchasing mask pack, it was found that if the function is better than the price, it is purchased. To conclude, this survey on mask packs marketed to the general public can be used as vital data for the mask pack industry.