멀티 플랫폼 시대 지상파 방송 콘텐츠 유통 전략 방안
Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment
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Due to the development of network and device, it is called mobile age that boosts various distribution routes of multimedia content and it constructs a new digital content consumption trend. Nscreen is one of the newintroduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multimedia environment that people watch multimedia content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the Nscreen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of Nscreen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, socalled 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multitasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.
Abstract
Due to the development of network and device, it is called mobile age that boosts various distribution routes of multimedia content and it constructs a new digital content consumption trend. Nscreen is one of the newintroduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multimedia environment that people watch multimedia content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the Nscreen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of Nscreen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, socalled 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multitasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.
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