사용자 만족에 영향을 미치는 SNS 이용 동기에 관한 연구 - 페이스북 사용자를 중심으로 -
Study on SNS usage motivations affecting user satisfaction - Focused on facebook users -
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The technological advances within the Internet industry have led to a revolution in terms of how people communicate with each other. For example, users are no longer limited to using face to face interactions to connect and communicate with their peers but can use email, instant messaging and more. A recent trend that researchers are observing is the adaption of SNS. SNS such as facebook and myspace has been a dominant global trend and has grown dramatically in the past 5 years. The purpose of this study was to test SNS usage motivations influencing the user satisfaction. The research model was developed based on literature review. SNS usage motivations consist of five factors: expression, relationship formation, social exchange, information seeking, trend. 189 questionnaires were used for the main part of regression analysis. The analysis results revealed that relationship formation, social exchange and information seeking were very significant factors influencing the user satisfaction. Especially, social exchange was the most significant factor. We can prospect that importance of user satisfaction on SNS usage motivations is more and more increasing in the future.
Abstract
The technological advances within the Internet industry have led to a revolution in terms of how people communicate with each other. For example, users are no longer limited to using face to face interactions to connect and communicate with their peers but can use email, instant messaging and more. A recent trend that researchers are observing is the adaption of SNS. SNS such as facebook and myspace has been a dominant global trend and has grown dramatically in the past 5 years. The purpose of this study was to test SNS usage motivations influencing the user satisfaction. The research model was developed based on literature review. SNS usage motivations consist of five factors: expression, relationship formation, social exchange, information seeking, trend. 189 questionnaires were used for the main part of regression analysis. The analysis results revealed that relationship formation, social exchange and information seeking were very significant factors influencing the user satisfaction. Especially, social exchange was the most significant factor. We can prospect that importance of user satisfaction on SNS usage motivations is more and more increasing in the future.
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