코로나19 전후 중국 애플리케이션 사용추세의 변화와 특징

Abstract

The occurrence of COVID-19 at the end of 2019 significantly altered people's way of life and further accelerated the development of China's digital economy. Chinese experts emphasized that avoiding human contact was the most effective means to prevent the spread of the virus. As a result, various aspects of Chinese society, including education, work, social interactions, consumption, and leisure activities, underwent changes, transitioning to remote operations and incorporating applications into daily life. This study aimed to investigate the impact of COVID-19 on the proliferation of applications through an analysis of the changes in app usage patterns before and after the pandemic. Firstly, it analyzed the direction of China's digital development from the pre-COVID-19 era until the present, based on application usage and related data during the COVID-19 period. Secondly, it assessed the current status of crisis management through application-based solutions in China after the pandemic, to understand the development potential and future direction of Chinese digital platforms. Lastly, it examined how Chinese applications adapted and changed in response to the evolving COVID-19 situation during the transition from pandemic to post-pandemic life, analyzing how Chinese society overcame challenges and adapted during this period. The analysis showed variations in responses to the changes induced by COVID-19, but overall, various policies were announced to transform lifestyles in response to the pandemic, which accelerated the digital revolution. Additionally, the findings of this study could provide crucial insights for future Korean companies seeking to enter the Chinese online market.