태국의 한류와 한국음식
Korean Wave and Korean Cuisine in Thailand
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The purpose of this study is to focus on how Korean food culture is perceived and consumed by local customers, how Korean restaurateurs strategize their businesses to suit the Thai cultural environment as entrepreneurs in contemporary Thai society. The number of Korean restaurants have increased sharply after the "Korean Wave " in Thailand. An increasing number of Thai have traveled Korea, and want to experience global cultural diversity in Thai as well. Thai construct and express their global identities through consuming Korean cuisines. Some Korean restaurants in Thai(Bangkok) provide customers with so-called authenticity in food and other cultural experiences. When nation's food is introduced in other parts of the world, the cuisine undergoes standardization and modification to adapt to the receiving culture. Thai society is observed that cultural processes of standardization, localization, and mixture in the process of globalization over the course of the cuisine's adaptation.
Abstract
The purpose of this study is to focus on how Korean food culture is perceived and consumed by local customers, how Korean restaurateurs strategize their businesses to suit the Thai cultural environment as entrepreneurs in contemporary Thai society. The number of Korean restaurants have increased sharply after the "Korean Wave " in Thailand. An increasing number of Thai have traveled Korea, and want to experience global cultural diversity in Thai as well. Thai construct and express their global identities through consuming Korean cuisines. Some Korean restaurants in Thai(Bangkok) provide customers with so-called authenticity in food and other cultural experiences. When nation's food is introduced in other parts of the world, the cuisine undergoes standardization and modification to adapt to the receiving culture. Thai society is observed that cultural processes of standardization, localization, and mixture in the process of globalization over the course of the cuisine's adaptation.
참고문헌 (19)
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