태국어의 슬로건 언어 분석

Abstract

A slogan is a language expression of opinion or assertion about society or a group through a short and concise sentence. This study analyzed and described the characteristics of the slogan language of the Thai language. The results of the analysis are as follows. First, phonetically, sometimes the sense of rhythm is formed through the repetition of a particular word or sometimes a particular vowel is repeated or similar syllable structures are repeated. Second, morphologically, the use of general compound words and repetitive compound words is prominent and sometimes borrowed words are used or sometimes slangs or dialects are used. Third, syntactically, diverse moods are used and of the sentence components, the subject, the predicate, the modifier, or the modificand and prepositions are often omitted. Fourth, as semantic characteristics, the use of metaphorical expressions, the use of hypernyms and hyponyms, and the use of antonyms could be found in the aspect of vocabulary, and it was found that utterances such as declarations, directives and commissives which are formed into diverse combinations are presented. The analysis and description of diverse slogans in the Thai language can provide the learning materials to understand the Thai language more extensively and intensively, and can be part of efficient language learning for the learners who study the Thai language as a foreign language