대학신입생들의 대학선택 결정요인에 관한 연구

Abstract

The purpose of this study is to typify the deciding factors of college freshmen’s college choices. It was found from the results of the study- that there is a total of 3 types of college freshmen’s deciding factors. The first classification is the ‘focus on reputation.’ Unlike these students’ concern on ‘college reputation and growth potential,’ they do not focus on the ‘college’s PR policy’ and ‘the quality of the educational programs.’ These students occupied 46.2% of the total respondents and was generally found in both male and female freshmen. The second classification is the ‘focus on career.’ While these students emphasize the ‘college’s high post-graduation employment rate,’ they do not focus on the ‘college’s PR activities’ and ‘the stability of the college’s environmental infrastructure.’ These students composed 32.2% of the total responses and was mostly observed in male, STEM-related major freshmen. The third classification is ‘the focus on financial support.’ Unlike these students’ interest in ‘low tuition fees’ and ‘scholarship opportunities,’ they do not focus on ‘college’s PR activities,’ and ‘the quality of the educational system (student abroad, distinguished faculty).’ These individuals composed of a minority (21.4%) of the total responses and the students were mostly female, humanities-related major freshmen.