소셜 미디어를 활용한 불교 포교 고찰

Abstract

21st century is the era of 'Everything is changing.' Technology is getting advance every day, and people's lives are changing. Internet and mobile are in the middle of momentous change. The improvement of IT have stunned time and space, have integrated work and recreation, and have catalyzed the appearance of neoanthropinae by facilitating vigorous social communication. So Social communities include company, government, and religious group are try to cope with the change rapidly by moving their communication channel. However Buddhism looks like the only community that have no regard for the change. In West Buddhism population has been growing around meditation. In addition, Academia's attention about Buddhism is increasing throughout the whole field like physics, astronomy, medical science, psychology and so on. But Buddhism population has been decreasing especially in Korea for the long time. we can find that reason in propagation manner. Although peoples' live styles are changing so fast, the way of propagation is still old one like 1600years before. This thesis is aimed at diagnosis the changing present age around new media, suggestion the realistic propagation way, and application with that realistic propagation way. So it is going to clear up the new media society's concept and characteristics, is going to analyze various groups cases. Finally it is going to not only look into interrelation between trend and propagation, also check how to ingraft on the propagation. Based on this, this thesis will find propagation method that using new-media, will suggest successful planning strategies, and will point out the need of the propagation policy. Using STP analysis (Segmentation, Targeting, Positioning), consumer decision-making progress of marketing strategy in management field and existing research about propagation, it will draw timely new-media propagation strategy. We hope that the virtuous circle structure is established through the aggressive new-media propagation.