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전통적 미디어에 대한 신뢰가 정치적 참여에 미치는 영향

Media Trust and Political Participation

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참고문헌

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주제분류신문방송학

초록

본 연구에서는 미디어 수용자가 신문과 텔레비전 같은 전통적 미디어에 대해 갖는 신뢰가 이들의 정치적 행동에 어떻게 영향을 미치는 지 탐색했다. 한국인(N=1,116)과 일본인(N=1,692)을 대상으로 한 서베이 데이터를 분석한 결과, 양국 수용자 모두 전통적 미디어에 대해 신뢰할수록 국가 기관에 대한 신뢰가 높고, 국가 기관에 대한 신뢰가 높을수록 정치적 효능감이 높으며, 정치적 효능감이 높을수록 정치적 참여 행동도 많이 하는 것으로 나타났다. 또한 일본의 경우에는 전통적 미디어에 대해 신뢰하지 않을수록 인터넷을 많이 이용하지만, 인터넷 이용이 많을수록 정치적 참여 행동은 오히려 줄어드는 현상이 두드러졌다. 전통적 미디어에 대한 신뢰가 직․간접적으로 정치적 참여 행동에 연결된다는 본 연구 결과는, 신문과 방송 등 전통적 매체에 대한 신뢰 하락이 정치적 참여 활동 저하로 이어질 수 있음을 시사한다.

Abstract

This study investigates how trust in the traditional media is linked to political participation employing a set of survey data collected in South Korea and Japan. Findings indicate that media trust is positively associated with trust in government, and trust in government is positively linked to political participation through political efficacy. Further, trust in the traditional media is negatively associated with Internet use, which, in turn, is negatively associated with political participation particularly for Japanese media users. These results suggest that a decrease in trust in the traditional mainstream media may be linked to a decrease in political participation.

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