Reorganizing Technological Effects of Communication Media: Mental Structure, Social Practice, and Power
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본 연구는 커뮤니케이션 미디어의 기술적 효과에 관한 기존의 논의들을 정신적 구조, 사회적 실천, 권력의 세 가지 차원에서 재조명한다. 이 세 가지 차원은 원래 제임스 케리(James Carey)가 커뮤니케이션의 본질을 이해하기 위해 제안한 개념에서 차용되었다. 커뮤니케이션 연구에서 매스미디어의 효과에 관한 대부분의 연구는 매스미디어 메시지와 수용자에 초점을 맞추고 있고 미디어 기술 그 자체의 의미와 효과에 대해서는 별로 주목하지 않은 것이 사실이다. 본 연구에서는 정신적 구조, 사회적 실천, 권력의 세 가지 차원을 통해 커뮤니케이션 기술이 인간의 정신적 구조나 문화, 행위 및 제도, 그리고 지배방식에 근본적인 영향을 미친다는 점을 지적한다.
Abstract
This paper tries to reorganize studies about the technological effects of media with three dimensions; mental structure, social practice, and power, which are suggested by Carey to understand the nature of communication. In communication study, most researches on the effects of mass media have focused on the message and audience while little attention has been given the media technology itself. Little effort also has been made to organize the technological effects of media within the systematic framework. Three dimensions showed us the impact of communication technologies on the human mind, social practice and the elites' domination over other humans.
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