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<골 때리는 그녀들> 남성시청자의 여자축구에 대한 인식변화 질적 연구

A Qualitative Study on the Perceptual Changes of [Goal Kicking Women] Male Viewers Regarding Women’s Football

홍은아|이화영
국민체육진흥공단 한국스포츠과학원 (Korea Institute of Sport Science)|2023.12|체육과학연구 (Korean Journal of Sport Science)|제34권 제4호|pp. 596-606

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인식변화남성성Masculinity여자축구Women’s football골 때리는 그녀들Goal Kicking WomenPerceptual changes
주제분류체육

초록

[목적] 본 연구는 <골 때리는 그녀들>을 시청한 50대 남성들의 여자축구에 대한 인식에 어떠한 변화가 있었는지, 그인식 변화가 왜 이루어졌는지를 분석하는데 목적이 있다. [방법] 본 연구의 참여자는 유의적 표집과 눈덩이 표집 추출 방법에 의하여 <골때녀> 시청자 50대 남성 8명을 선정하였다. 자료는 심층인터뷰를 통해 수집하였으며 수집한 자료는 주제별 분석법(thematic analysis)으로 활용하여 분석하였다. 본 연구의 이론적 준거의 틀은 Pope et al.(2022)의 남성 축구팬들의 남성성 표현 모델(A Model of Men Football Fans’ Performance of Masculinities)이다. [결과] 첫째, <골때녀>를 시청하기 전, 남성들은 여성들이 축구하는 것이 낯설다고 느꼈지만 <골때녀>를 통한 여자축구의 잦은 미디어 노출은 남성들이 여자축구에 익숙해지고 여자축구에 대해 긍정적인 태도를 갖게 해주는 것으로 나타났다. 둘째, 50대 남성들은 여성들의 신체적 연약함 때문에 축구를 할 수 없을 것이라고 예상하였지만 <골때녀> 출연자들이 축린이에서 성장하는 과정을 보면서 그녀들이 하는 축구에 매력을 느끼는 것으로 나타났다. 셋째, 출연진들이 보여준 축구에 대한 진정성과 스포츠맨십은 연구참여자들에게 여성들이 하는 축구도 남성들이 하는 축구와 다르지 않다는 인식을 심어주었다. [결론] 본 연구에서는 여자축구에 대한 남성들의 인식과 <골때녀>의 영향력을 분석하였다는 점에서 실용적, 학문적 의의를 가진다. 이를 바탕으로 여자축구에 대한 인식을 제고하고 관심을 이끌어내기 위한 실질적이고 지속가능한 정책수립이 요구된다.

Abstract

PURPOSE This study aims to identify how the [Goal Kicking Women] TV program has changed the perceptions of male viewers on women’s football. METHODS Using a qualitative research design, semi-structured interviews were conducted with 8 male viewers who are in their 50s. Thematic analysis was used to draw implications from the interviews. RESULTS Results show that having watched [Goal Kicking Women], 1) participants have become more familiarized with women playing football; 2) participants’ initial stereotype about women’s alleged inferiority in football has changed, as the performance of female stars in the program, who did not have any experience playing football, improved; and 3) the genuine passion that female stars showed for football made participants think that women’s football was just as good as men’s. CONCLUSIONS This study provides practical and academic implications, as it identifies men’s perceptions on women’s football and analyzes the influence of [Goal Kicking Women]. To conclude, establishing a foundation for planning and implementing effective policies to promote women’s football in South Korea is recommended.

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