비대면(Untacting) 사회 대응 문화예술 융합플랫폼으로서의 박물관·미술관의 새로운 기능과 역할 모색

Abstract

In this study, in the face of a pandemic situation, we looked at the situations that need to be considered in the process of system operating and program planning in museums and art galleries in Korea. In particular, I tried to examine what is necessary to successfully fulfill the functions and roles of museums and art galleries as a “smart convergence platform”. The harmony between technology, content, audience demand, and future direction were reviewed. The items necessary to cope with the non-face-to-face situation are the communication functions of museums, and measures to overcome the dilemma of producing customized information and using technology. Due to the recent rapid environmental change, the paradigm of “Out-Going museums” has inevitably changed. However, it was also emphasized that the change in knowledge sharing method and opportunities to enjoy fusion genre contents could be further expanded. In this situation, what the museums and art galleries have presented as a crisis are as follows. That is, the limitations of the existing exhibition planning methods and capabilities, non-adaptation to the rapid rise in the proportion of digital technology, the crisis of restructuring and the possibility of budget reduction, and the risk of dismantling the hierarchical relationship between the existing museums and art museums. The following are suggested as strategies to cope with the above crisis. In other words, it is to enhance the ability to plan and operate smart and convergent content, build a technology convergence platform, utilize original resources and strengthen multi-programming capabilities, parallel-interactive human resource networking, and tailored content planning and promotion-marketing capabilities for consumer needs. Etc.