걸프지역 내 쇼핑몰의 확산과 아랍 무슬림의 소비 문화코드 연구 - 두바이 몰링 사례를 중심으로 -
A study on the expansion of shopping malls in the Gulf region and the cultural code among the Arab Muslims - A case study of malling in Dubai -
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This study examines the cultural code among the Arab Muslims from the perspectives of consumerism with a emergence of global 'malling' culture in the Gulf area. As in many cities in the rest of the world, the mall has become a major social hub in this region as it offers a locus for people who seek various social activities, such as shopping, eating, entertaining, and socializing, all in one place. While discussing structures and functions of malls in the Gulf area, this study analyzes the cultural code that emerges in the process of localization of a global consumption space among the Arab Muslims in the Gulf area. This study takes Dubai as a case study for exploring the cultural code among the Arab Muslims as a result of the expansion of malls in the Gulf area. Although the population of local natives does not exceed 20% of the total Dubai population, Dubai is the proper place for an investigation of malling culture and cultural code as it provides mall-goers the most recent global consumption culture, luring various mall-goers from all over the world. The data for this study was collected through the field work carried out from the 16th to the 22nd of February, 2009 in the major malls in Dubai.
Abstract
This study examines the cultural code among the Arab Muslims from the perspectives of consumerism with a emergence of global 'malling' culture in the Gulf area. As in many cities in the rest of the world, the mall has become a major social hub in this region as it offers a locus for people who seek various social activities, such as shopping, eating, entertaining, and socializing, all in one place. While discussing structures and functions of malls in the Gulf area, this study analyzes the cultural code that emerges in the process of localization of a global consumption space among the Arab Muslims in the Gulf area. This study takes Dubai as a case study for exploring the cultural code among the Arab Muslims as a result of the expansion of malls in the Gulf area. Although the population of local natives does not exceed 20% of the total Dubai population, Dubai is the proper place for an investigation of malling culture and cultural code as it provides mall-goers the most recent global consumption culture, luring various mall-goers from all over the world. The data for this study was collected through the field work carried out from the 16th to the 22nd of February, 2009 in the major malls in Dubai.
참고문헌 (22)
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