온라인 거래 신선 농산물의 저탄소 인증 프리미엄 분석
An Analysis of Low-Carbon Certification Premium of Fresh Agricultural Products on Online
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study investigated the online transaction status of low-carbon certified fresh agricultural products and analyzed the low-carbon certified premium. For two months from March to April 2022, eight products (rice, apple, pear, sweet persimmons, paprika, tomatoes, cherry tomatoes, and lettuce) were surveyed at major online shopping malls. The low-carbon certification premium was analyzed using hedonic price analysis model. As a result of the online market survey, the low-carbon certified agricultural products were not traded in the case of rice, cherry tomatoes, and paprika. And the proportion of low-carbon certified agricultural products in the case of tomatoes and lettuce was low. As a result of the low-carbon premium analysis, of the five products that analyzed the low-carbon certification premium, four products excluding pear did not have a low-carbon certification premium. Thus, it is necessary to expand the sale of the low-carbon certified agricultural products by distributors, and various efforts to secure the premium of certified agricultural products are important.
Abstract
This study investigated the online transaction status of low-carbon certified fresh agricultural products and analyzed the low-carbon certified premium. For two months from March to April 2022, eight products (rice, apple, pear, sweet persimmons, paprika, tomatoes, cherry tomatoes, and lettuce) were surveyed at major online shopping malls. The low-carbon certification premium was analyzed using hedonic price analysis model. As a result of the online market survey, the low-carbon certified agricultural products were not traded in the case of rice, cherry tomatoes, and paprika. And the proportion of low-carbon certified agricultural products in the case of tomatoes and lettuce was low. As a result of the low-carbon premium analysis, of the five products that analyzed the low-carbon certification premium, four products excluding pear did not have a low-carbon certification premium. Thus, it is necessary to expand the sale of the low-carbon certified agricultural products by distributors, and various efforts to secure the premium of certified agricultural products are important.
참고문헌 (18)
- Canavari, M., "Consumer Stated Preferences for Dairy Products with Carbon Footprint Labels in Italy", Agricultural and Food Economics, 8(4) (2020)[DOI]
- Grunert, K. G., "Sustainability Labels on Food Products:Consumer Motivation, Understanding and Use", Food Policy, 44, pp.177~189 (2014)
- Strategy for Vitalizing Low-Carbon Emission Agriculture Adapted to New Climate Regime, "Jeong, H. K.", Korea Rural Economic Institute, 218~ (2016)
- Kemp, K., "Food Miles : Do UK Consumers Actually Care?", Food Policy, 35, pp.504~513 (2010)
- Kim, H. Y., "Consumer Perceptions of Climate Change and Willingness to Pay for Mandatory Implementation of Low Carbon Labels : the Case of South Korea", International Food and Agribusiness Management Review, 19(4), pp.129~144 (2015)
- 김원용, "저탄소 농산물 인증제에 대한 인식과 경제적 파급효과 분석", 농업경영.정책연구, 42(4), pp.631~659 (2015), 한국농식품정책학회
- 이춘수, "소비자의 저탄소 인증 농산물 구매행태 및 인식에 관한 연구", 한국유기농업학회지, 29(3), pp.333~358 (2021), 한국유기농업학회
- Lee, J. H., "A Study on the Determinants of Consumption to Lowcarbon Agricultural Products", Journal of Agricultural, Life and Environmental Sciences, 28(1), pp.35~42 (2016)
- 임성수, "저탄소 농축산물 인증제 활성화 방안에 관한 연구", 한국유기농업학회지, 24(2), pp.201~219 (2016), 한국유기농업학회
- Lim, S. T., "A Survey of Consumer Perception on Low-carbon Agricultural Products and Certification", Korea Distribution Association Fall Conference (2012)
- Stephan Meyerding, "Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?", Sustainability, 11(6), pp.1587~ (2019), MDPI AG[DOI]
- Roos, E., "Challenges of Carbon Labelling of Food Products : A Consumer Research Perspective", British Food Journal, 113(8), pp.982~996 (2011)
- Amy Stokes, "Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?", Journal of Marketing Communications, 21(4), pp.300~315 (2013), Informa UK Limited[DOI]
- Van Loo, E. J., "Consumers’ Valuation of Sustainability Labels on Meat", Food Policy, 49, pp.137~150 (2014)
- White, H., "A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity", Econometrica, 48(4), pp.817~838 (1980)
- 양성범, "충남 친환경학교급식의 농식품 속성 가치 분석 : 감자, 콩나물, 토마토를 중심으로", 한국유기농업학회지, 29(1), pp.25~39 (2021), 한국유기농업학회
- 양승룡, "대형마트의 쌀 판매 특성 분석", 농촌경제, 32(5), pp.17~43 (2009), 한국농촌경제연구원[DOI]
- Zhao, R., "Consumers’ Perception, Purchase Intention, and Willingness to Pay for Carbon-labeled Products : A case Study of Chengdu in China", Journal of Cleaner Production, 171, pp.1664~1671 (2018)