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소고기 원산지에 대한 태도와 건강 관심도가 소고기 구입에 미치는 영향 분석

The Analysis of the Impact of Attitudes and Health Concerns Towards Beef Origin on Beef Purchase

김승규|정지숙
한국유기농업학회 (Korea Association Of Organic Agriculture)|2024.02|한국유기농업학회지 (Korea Journal of Organic Agriculture)|제32권 제1호|pp. 55-74

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키워드

ordered logithealth concernattitude towards origindomestic beefimported beeforigin effects

초록

This study examines how consumer attitudes toward food origin and health concerns influence beef purchasing behavior. Using data from the Korea Rural Economic Institute’s food consumption behavior survey, we analyzed the frequency of purchasing domestic and imported beef. Results indicate that when not distinguishing between domestic and imported beef, perceptions of lower origin quality and higher health concerns are associated with an increase in purchasing frequency. However, such influences are statistically insignificant for imported beef. Further analysis reveals that for consumers exclusively purchasing domestic beef, these factors do not significantly impact purchasing frequency, while for consumers simultaneously purchasing both domestic and imported beef, these factors do significantly impact purchasing frequency.

Abstract

This study examines how consumer attitudes toward food origin and health concerns influence beef purchasing behavior. Using data from the Korea Rural Economic Institute’s food consumption behavior survey, we analyzed the frequency of purchasing domestic and imported beef. Results indicate that when not distinguishing between domestic and imported beef, perceptions of lower origin quality and higher health concerns are associated with an increase in purchasing frequency. However, such influences are statistically insignificant for imported beef. Further analysis reveals that for consumers exclusively purchasing domestic beef, these factors do not significantly impact purchasing frequency, while for consumers simultaneously purchasing both domestic and imported beef, these factors do significantly impact purchasing frequency.

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