여성청결제 사용 실태와 만족도에 대한 연구
A Study on the Actual Using Condition and Satisfaction of Feminine Cleanser
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초록
In this study, over the age of 20 to 50 of 403 women, to the feminine cleanser for use feminine cleanser and whether the four major factors (usability, availability, safety and reliability) for expectation value, according to the correlation between user group and non-user group, and satisfaction survey. Feminine cleanser on four major factors for the complete expectation value ‘safety (M: 4.11)’, by age, be between 30 and 39 is of the factors about ‘validity (M: 3.91)’ ‘stability (M: 4.16)’, while there 40 or 50 years of age and older the high expectation value report. 43.7% of the study subjects (176 people) using a feminine cleanser (FUG) and had 227 people (56.3%) have been investigated as to not use (FNG). The differences in the two groups of expectation value FUG and FNG ‘safety (p<.05)’ factor appears to be relevant. Expectation on women’s FUG and satisfaction ‘safety (p<.01)’ and ‘efficacy (p<.001)’ statistical difference was greater in the factors. On the other hand, the correlation of the four major factors, while feminine cleanser FNG is 20~29 years count ‘safety (44.1%), 30~39, 40~49 years count ‘stability (38.1%, 40.4%), and 50 years of age and over the research that has been recognized as a major factor of ‘effectiveness (68.2%)’. Therefore, there is a difference of opinion on women according to age significantly feminine cleanser, and it was found that there is a significant difference in the perception and satisfaction with the main reason, even the same age feminine cleanser. In accordance with the used or non-used. Subsequent a study of the development of programs that can be positioned as fundamental cosmetics to enhance the perception of the feminine cleanser.
Abstract
In this study, over the age of 20 to 50 of 403 women, to the feminine cleanser for use feminine cleanser and whether the four major factors (usability, availability, safety and reliability) for expectation value, according to the correlation between user group and non-user group, and satisfaction survey. Feminine cleanser on four major factors for the complete expectation value ‘safety (M: 4.11)’, by age, be between 30 and 39 is of the factors about ‘validity (M: 3.91)’ ‘stability (M: 4.16)’, while there 40 or 50 years of age and older the high expectation value report. 43.7% of the study subjects (176 people) using a feminine cleanser (FUG) and had 227 people (56.3%) have been investigated as to not use (FNG). The differences in the two groups of expectation value FUG and FNG ‘safety (p<.05)’ factor appears to be relevant. Expectation on women’s FUG and satisfaction ‘safety (p<.01)’ and ‘efficacy (p<.001)’ statistical difference was greater in the factors. On the other hand, the correlation of the four major factors, while feminine cleanser FNG is 20~29 years count ‘safety (44.1%), 30~39, 40~49 years count ‘stability (38.1%, 40.4%), and 50 years of age and over the research that has been recognized as a major factor of ‘effectiveness (68.2%)’. Therefore, there is a difference of opinion on women according to age significantly feminine cleanser, and it was found that there is a significant difference in the perception and satisfaction with the main reason, even the same age feminine cleanser. In accordance with the used or non-used. Subsequent a study of the development of programs that can be positioned as fundamental cosmetics to enhance the perception of the feminine cleanser.
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