두피 관리실 이용자의 만족도 및 생활습관 연구

Abstract

The purpose of this study is to identify the awareness and satisfaction depending on the use conditions. From July 1st to Sept 19th 2014, the researcher visited scalp treatment centers located in Seoul and Daejeon to carry out 300 surveys on adult males and females from 20s to 40s who have had or are having treatments over 4 weeks. Among 300 surveys, 5 surveys with insincere answers were excluded. Thus 295 surveys were used for this study. Of the 295 subjects, females had proportion of 57.3% which was higher than male’s proportion 42.7% whereas proportion of 20s was highest with 41.0%. The proportion of singles was 60.7% and among all occupations professional jobs had highest distribution with 19.3%. The distribution of subjects with 2 million to 3 million Korean won was highest with 25.1%, In the question of family heredity of hair loss and scalp pathogens, distribution of people who answered no was highest with 38.0% followed by yes and not sure in order. In general, sensitive scalp showed highest frequency in adult’s scalp type. Males (p<.001) and adults (p<.01) who has family heredity of hair loss or scalp pathogen showed significantly higher frequency of oily scalp. The result on the analysis of post treatment degree of hair loss showed that overall average was 2.09 out of 5.0 where males showed higher hair loss after receiving treatment compared to females (p<.001). The analysis on the question “do you feel new hairs growing and improvement of hair loss after treatment” showed average of 3.36 out of 5.0 which implies that most adults did not feel new hairs growing and improvement of hair loss. Significantly more females felt new hair growing and hair loss improving after treatment (p<.001). The result of analysis on the intention to continue receiving scalp-hair treatment showed that overall average was 3.93 out of 5.0 which implies that adults are willing to continue receiving scalp-hair treatment in the future. This study examined the changes in the adult’s awareness about scalp-hair treatment and use conditions as results written above and identified the preference and satisfaction to serve as a chance to activate the specialized scalp-hair treatment center management and training the scalp treatment therapist and counselors.