40～50대 여성의 피부관리실 전문화장품과 일반화장품의 사용실태에 따른 인식도

Abstract

This study is aimed at looking into usage of professional cosmetics in skin care parlors and ordinary ones used by women in their 40s and 50s, suggesting ways to use professional cosmetics and directions after analyzing the level of satisfaction with professional cosmetics. I distributed questionnaires to 390 women who have used both professional and ordinary cosmetics from April 5 to April 25 this year and collected 384 questionnaires. I finally used 377 copies excluding those questionnaires whose responses were unfaithful. Data collected for this study were treated by SPSSWIN 12.0. I conducted the technical statistics analysis about the influence of cosmetics prices on cosmetics assessment and the Chi-square Test (χ2) about awareness according to features of cosmetics, differences in usage and what to be improved and complimented. Users of professional cosmetics choose cosmetics depending on their effects, while users of ordinary cosmetics choose products depending on their suitability for Korean people's skin. Users of professional cosmetics pointed out high prices as a weak point, while users of ordinary cosmetics pointed out skin troubles as a weak point. Users of professional cosmetics thought that their prices had to be lowered, while users of ordinary cosmetics thought quality of the products had to be improved. According to results of the study, makers of professional cosmetics should establish a service system satisfying consumer demands by correcting and supplementing parts of their products which consumers were less satisfied with than ordinary cosmetics.