UX 전문가의 역량 모델에 기반한 수행역량유사도에 따른 UX 방법론 분류에 대한 연구
Categorization of UX method based on UX expert’s competence model
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초록
국내 제조업이 성장정체기에 접어들면서 사용자의 경험에 기반한 서비스 및 제품 디자인이 혁신을 위한 도구로써 제시되고 있다. 하지만 중소기업은 사용자경험에 대한 인지도가 낮을뿐더러 검증된 사용자 경험 컨설팅 전문회사 및 전문가와의 접점을 갖기 어려워 UX라는 새로운 기회영역에 투자하는 데 한계를 갖기 때문에 여전히 어려움을 겪고 있다. 이러한 중소기업의 난점을 극복하기 위해 본 논문은 중소기업과 UX 전문가 간의 사용자 경험 컨설팅 프로젝트 체결 및 수행 지원 사이트 구축에 있어서 수요기업이 가지는 문제를 해결할 수 있는 검증된 역량을 가진 전문가를 추정할 수 있는 기반 연구를 제시하고자 한다. 이를 위해 본 연구에서는 수요기업의 문제를 해결할 수 있는 도구로써 사용되는 UX 방법론과 이를 수행하는 데 필요로 하는 UX 전문가의 역량을 선행연구와 전문가 워크숍을 통해 도출하였다. 또한, 방법론 수행 시 필요로 하는 역량의 중요도에 따라 방법론을 분류하기 위해 추가 전문가 워크숍과 군집분석을 진행하여 총 5가지의 UX 전문가 역량 단위를 도출하였다. 본 연구 결과는 향후 사용자 경험 컨설팅 프로젝트 체결 및 수행 지원 사이트 운영에 있어서 UX 전문가의 포트폴리오를 구성하고 수요기업이 원하는 전문가를 추천할 수 있는 메커니즘을 구현하기 위한 기반으로 활용하고자 한다.
Abstract
As the local manufacturing industry has entered a phase of stagnation, service and product design based on user experience has been highlighted as an alternative for the innovation. However, SMEs(Small and Medium-sized Enterprises) are still struggling to overcome the current crisis. One of the reasons is that SMEs do not have enough contact points with the validated UX firms and experts. Thus, SMEs has a high barrier to invest in new opportunity area, user experience. In this study, we aim to figure out UX experts’ competence to perform the UX method to solve the UX problems based on the KSA framework(Knowledge, Skill, Attitude). Based on the literature review and expert workshop, we grouped the UX method according to the similarity of the competence required to conduct the method. With cluster analysis, 5 different groups of UX method were defined based on the competence, Panoramic Analysis, Meticulous Observation and Analysis, Intuitive Interpretation, Agile Visualization, and Logical Inspection. The results would be applied to compose a portfolio of UX experts and to implement a mechanism that could recommend the professional experts to the company.
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