생성형 AI를 활용한 퍼소나 제작 과정에 대한 연구 - 상상력과 스토리를 중심으로
A Study on the Process of Creating Persona Using Generative AI - Focus on Imagination and Story
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본 연구는 생성형 인공지능의 활용이 사용자 경험 디자인의 퍼소나 생성 과정에 미치는 영향을 조사함으로써, 퍼소나 제작을 위한 생성형 인공지능 활용 가능성과 한계를 탐구하는 것을 목표로 한다. 이를 위해 Non-AI 팀 과 AI 팀의 퍼소나 제작 과정을 프로토콜 분석과 포커스 그룹 인터뷰(FGI) 를 통해 비교 분석하였다. 연구 결과, AI 사용은 디자이너의 상상력을 제한 하였고, 특히 퍼소나의 관점을 고려하는 발화를 감소시켰다. 또한 AI 사용 은 스토리 구성에 대한 발화를 감소시켰으며 특히 캐릭터의 심리적, 정신적 측면을 묘사하는 발화를 감소시켰다. 결과적으로 AI의 활용은 퍼소나에 대 한 공감 형성을 저해하였다. 그러나 영감을 주고 자기 참조를 방지하는 긍 정적인 결과 또한 나타났다. 본 연구는 디자인 방법론에서의 AI 활용이 UX 디자인의 인간 중심적 측면을 약화할 수 있음을 시사한다. 또한 생성형 AI를 디자인 과정에 통합시킬 때 단순한 작업 자동화를 넘어 인간 디자이 너의 창의성과 공감을 강화하는 방안에 대한 심도 있는 고민이 필요함을 강조한다.
Abstract
This study aims to explore the potential and limitations of utilizing generative artificial intelligence in the persona creation process of user experience (UX) design by examining its impact. To achieve this, we conducted a comparative analysis of persona creation processes between a non-AI team and an AI team through protocol analysis and focus group interviews (FGI). The results showed that AI usage limited the designers' imagination, particularly reducing the consideration of different perspectives in persona creation. Additionally, AI usage decreased discussions about story construction, especially those describing the psychological and mental aspects of characters. Consequently, the use of AI hindered the formation of empathy towards personas. However, positive outcomes such as providing inspiration and preventing self-referential bias were also observed. This study suggests that using AI in design methodologies may weaken the human-centered aspects of UX design. It also emphasizes the need for a deeper consideration of enhancing human designers' creativity and empathy when integrating generative AI into the design process, beyond mere task automation.
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