Analyzing Motivations for Study Exchange: A Case Study on European Exchange Students at a University in Korea
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Analyzing data from in-depth interviews with European exchange students at a Korean university this study illustrates that students’ motivation to participate in study exchange programs in Korea is not simply caused by the impact of Hallyu. Initial interest of the students in Korea was triggered by Hallyu but also by previous curiosity in China and Japan and by good job prospects with Korean companies in Europe. The final decisions to study in Korea was shaped by several motivational factors whose degree of influence depended on the home country and study major. The most significant motivational factors in the decision-making process were friends’ recommendations, the imagined exoticness and cultural difference of Korea and promising job prospects with Korean employers back home.
Abstract
Analyzing data from in-depth interviews with European exchange students at a Korean university this study illustrates that students’ motivation to participate in study exchange programs in Korea is not simply caused by the impact of Hallyu. Initial interest of the students in Korea was triggered by Hallyu but also by previous curiosity in China and Japan and by good job prospects with Korean companies in Europe. The final decisions to study in Korea was shaped by several motivational factors whose degree of influence depended on the home country and study major. The most significant motivational factors in the decision-making process were friends’ recommendations, the imagined exoticness and cultural difference of Korea and promising job prospects with Korean employers back home.
참고문헌 (22)
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