초기 관계 형성을 위한 자기소개 말하기의 전략과 효과 - ‘나는 SOLO’ 출연자의 사례 분석 -

Abstract

This study aims to analyze the impact of self-introduction speeches on favorability in the early stages of heterosexual relationship formation. This study examined the self-introduction utterances of 219 participants from the TV program ‘I Am SOLO’, focusing on the content elements and expression strategies employed. The findings revealed that male participants emphasized their socioeconomic traits to convey reliability and a sense of security, whereas female participants highlighted their personal attributes to project friendliness and charm. Additionally, both men and women strategically selected the content in their self-introduction speeches to create positive impressions on their counterparts. This study confirmed that the content and delivery of self-introduction speeches serve as key strategies for impression management and play a significant role in forming favorable impressions. These findings empirically demonstrate that self-introduction speech is crucial in shaping initial heterosexual relationships.