무용공연예술의 효율적인 기획과 마케팅의 방안

Abstract

With the development of modern social and cultural needs, individual specialization has diversified. We must think of why people go to see the show. It is for their joy and pleasure. They want to feel the inspiration that comes after watching something. Dance performances, however, are done with the expectation that the audience does not mind and that you can lose their attention. Reasons for consideration are that expectations for the work come with the viewer who does not plan to fill skill shortages and the lack of publicity. The generational alterations in the performing arts indicate a strong motivation that looks are important within the developing twenty-first century. Thus, If we have already mastered the theory and teaching methods behind the performing arts as well as dance history, we should take a progressive look at how they run at the moment. At the end of all things, there is a need for a pure ending as well as a need for some degree of public popularity gained through the performing arts. The purity of the performing arts as well as the public popularity to some extent is necessary for the intellectual with a commercial character. The new performing arts and the ongoing work for ideal performance planning will be attained through the marketing strategy, which is what will be needed. In this thesis, the uniqueness of dance and performing on-site will be analyzed for the internal and external business environment to revitalize the study of dance. For understanding the performing arts and the arts management, we use a methodology which is known as Marketing Mix (4p). This theory will give the direction to revitalize the art of dance performance. We can hope and expect for continued research with this marketing strategy and hope that it will come true.