2000년대 패션에 나타난 프로테스트(Protest) 특성 연구

Abstract

This study sought to examine and discuss how a trend called ‘protest’ is practically utilized in our contemporary fashion and what it implies to us. The results of this study can be summarized as follows:First, in terms of green movements in fashion, it was found that environment-friendly concept had such a considerable influence upon every aspect of society that moral consumption could be more widely propagated into the mind of consumers, ultimately evolving into many consumer movements. As a result, it was found that many fashion makers and related interests have developed and implemented a variety of green projects so far. Secondly, it was found that morally just and fair trade in fashion has evolved and propagated into ‘moral green consumer movements’ and ‘the eradication of fake’ in an effort to pay fair price for buying eco-friendly goods made by poor producers in the third world. Thirdly, it was found that catch phrase or slogan has been typically and widely used as a means of fashion advertisement to express human rights or recovery of rights. Fourthly, it was found that fashion makers have rolled out campaigns for control over breast cancer, skin cancer and AIDS as a part of restoring social benefit from business profits. It is notable that these campaigns become more widely propagated all over the world. Finally, it was found that many fashion makers and related interests have already joined efforts to raise funds for saving African people from famine or homeless conditions as refugees face, and have coordinated a series of programs for restoring social benefit from business profit so as to seriously consider the social weak and related issues such as women, birth, children, aged people and health, and proactively join collaborative efforts to resolve those issues.