윤리적 소비 측면에서 살펴본 패션산업에서의 공정무역
Fair Trade in the Fashion Industry from a Perspective of Ethical Consumption
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The purpose of this study was to examine fashion products advocating fair trade in terms of ethical fashion, which has lately taken the initiative in the fashion industry. The findings of the study were as follows:First, ethical fashion seeks after fair trade. According to that, it’s required to take a look at the production process from an ethical perspective as well. That was defined as utilizing sound labor force that is provided with fair wage and fair treatment. Second, the key words of ethical fashion that seeks after fair trade were the protection of producer rights, reasonable pricing and contribution to sustainable development. Third, there were ceaseless unfair trade practices characterized by the oppression of world-renowned corporate giants and exploiting poor producers, female laborers and child laborers without paying the reasonable price. A campaign was conducted against such practices, and being affected by the campaign, the fashion industry chose fair trade as one of possible alternatives to iron out this problem. Fourth, since the number of ethical consumers who not only compared price and quality but even were concerned about the ethics of production process is on the rise, fair trade was emerging as one of future-oriented values in the field of fashion. Ethical fashion that pursues fair trade seems not to be a passing fad but a paradigm shift. Fifth, although fair trade has still been conducted on a small scale just for a short period of time in the fashion industry, that should be advocated for a long time as part of ethical fashion in that area. Sixth, consumers still want less expensive products, and that seems to be one of great challenges for the fashion industry that pursues fair trade.
Abstract
The purpose of this study was to examine fashion products advocating fair trade in terms of ethical fashion, which has lately taken the initiative in the fashion industry. The findings of the study were as follows:First, ethical fashion seeks after fair trade. According to that, it’s required to take a look at the production process from an ethical perspective as well. That was defined as utilizing sound labor force that is provided with fair wage and fair treatment. Second, the key words of ethical fashion that seeks after fair trade were the protection of producer rights, reasonable pricing and contribution to sustainable development. Third, there were ceaseless unfair trade practices characterized by the oppression of world-renowned corporate giants and exploiting poor producers, female laborers and child laborers without paying the reasonable price. A campaign was conducted against such practices, and being affected by the campaign, the fashion industry chose fair trade as one of possible alternatives to iron out this problem. Fourth, since the number of ethical consumers who not only compared price and quality but even were concerned about the ethics of production process is on the rise, fair trade was emerging as one of future-oriented values in the field of fashion. Ethical fashion that pursues fair trade seems not to be a passing fad but a paradigm shift. Fifth, although fair trade has still been conducted on a small scale just for a short period of time in the fashion industry, that should be advocated for a long time as part of ethical fashion in that area. Sixth, consumers still want less expensive products, and that seems to be one of great challenges for the fashion industry that pursues fair trade.
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