중국의 결혼예복에 관한 실태조사 연구 -중국 성인남녀를 대상으로-

Abstract

The purpose of this study is to survey the actual condition of wedding dress in China for Chinese adult men and women. This study conducted online surveys for Chinese adults men and women between January 10 and February 21, 2019. The subjects were allowed to respond freely regardless of region, age, or marital status. A total of 522 respondents were used for the analysis except the untruthful responses. The proportion of female respondents was 79.1% (413 persons) out of 522 respondents, which was much higher than that of men. This questionnaire was conducted online regardless of region, northern regions(71.7%) accounted for much more than the southern regions(28.4%). However, t-test results showed no significant difference between regions. The preference of wedding dress was most favored the combination style(50.2%) of Chinese and Western, and preferences of Western style dress and Chinese style traditional dress were similar. The most preferred silhouette of western wedding dress was A type (58.2%), and most preferred of neckline was to horizontal line of bustier(32.9%). And, the most preferred silhouette of the Chinese wedding dress was the hour glass type (48.3%), the sleeves were the trumpet sleeves (31.6%) and the collar was the Chipao collar(Mandarin Collar, 50.9%). The most important thing to consider when choosing wedding dress is design (82.8%) and style (64.0%) and the preferred colors were white (77.6%)> red (39.7%)> sand (champagne, 31.8%).