한국과 중국의 가변적 웨딩드레스 디자인 개발 연구

Abstract

This study compared and analyzed design that Korean and Chinese women prefer when selecting the wedding dress, awareness on variable wedding dress, and the type of preference of design to develop variable wedding dresses of high satisfaction level that satisfy demands of Korean and Chinese consumers, and to suggest the design of variable wedding dress that corresponds to various procedures instead of a wedding dress that can be worn in only one ceremony. This study conducted questionnaire on women in 20∼30's at the optimal age to marry from January 10 to November 23 in 2014. Women who reside in Seoul and capital regions were selected for Korea, and women from Zhengzhou were selected for China. Total 525 copies of questionnaire, 249 copies of Korea and 276 copies of China, were used in this study, conducted frequency analysis, t-test, and cross analysis using SPSS program, and suggested the variable wedding dress based on the findings. The results of analysis are as follows. Korean and Chinese women were not well aware of the variable design. Not many Chinese women have experienced variable design products but Korean women at least had experience in using fashion goods. For advantage of variable design, Korean women pointed out on practicality whereas Chinese women pointed out on diversity. For the preferred variable type of dress, Korean women preferred 'detachable' style and Chinese women preferred 'replacement.' Each design for the two countries made effect of several dresses by changing into several dresses according to the type of variable dress design as changes of silhouette, variable by technology subsidiary materials, and variable by ways of wearing.