한국적 디자인을 위한 이미지 평가와 선호에 관한 연구

Abstract

This study analysis an objective research on image assessment and preference for Korean design. The data was collected by male and female college students living in Busan and Kyungnam area. At the first trial, 119 data was collected and frequency analysis was used. At the second trial, 263 data were collected and G-sensibility distincting analysis, SPSS 10.0 Package for analysis by χ2 analysis, descriptive statistics analysis, and dispersion analysis were used. The results of data analysis are as follow : First, an image of Korean design was highly evaluted as modern, natural, elegance, classic, cool-casual, romantic, gorgeous, and dynamic. Second, by analysing the image differences according to the korean design concept, traditional and modern Korean dress had the images of classic and elegance for the most, but not cool-casual image. Korean clothes had the images of natural image for the most, but not romantic, dynamic, elegance, and gorgeous images. Korean of motive clothes had the images of dynamic for the most, but not natural and classic images. Dress style of Korean clothes had the images of romantic image. for the most. Third, according to the G-sensibility type regarding gender differences, male was the majority of the respondents of G3(whimsical) type, as then followed by G1(my face) type, Female was the majority of the respondents of G3 type, as then followed by G2(active) type. Fourth, according to the G sensibility type, G2 type and G3 type were highly interested in korean design while G1 type and G4 type were not. Fifth, a preference for korean design concept was not much different upon G-sensibility type.