캐쥬얼 웨어에서 선호하는 한국적 이미지에 관한 연구
Korean Image Preferences in Casual Wear
0
조회
0
다운로드
6
인용
0
참고문헌
키워드
초록
This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.
Abstract
This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.
참고문헌 (27)
- "복식대사전" (1995), 서울: 라사라.
- 2)패션채널.(, "패션채널", pp.63~71 (2006)
- "한국패션브랜드연감", 어패럴뉴스사, ~ (2006)
- "F/W 캐주얼 영 트래디셔널 집결 (2006. 7. 18). 패션비즈"[URL]
- "캐주얼 '가치 업그레이드'에 총력"[URL]
- 문은배, "색채의 이해", pp.263~264 (2002), 서울: 국제
- 김영자, "한국의 복식미", pp.54~ (1992), 서울: 민음사
- "Ibid", 54~60
- 김연미, "전통문양을 이용한 문화상품 개발에 관한 연구-와당 문양을 중심으로", 석사, 산업디자인학과, pp.2001
- 김영자, "Op. cit", 135~ (1992)
- Kaiser, S. B., "The Social Psychology of Clothing and Personal Adornment" (1985), New York: Fairchild Publications
- 김희정, "한국적 의복이미지의 구성요인과 디자인 특성", 한국의류학회지, 21(3), pp.589~599 (1997)
- 이경희, "한국적 의복이미지와 디자인과의 관계-한국과 미국의 비교", 한국의류학회지, 21(2), pp.302~313 (1997)
- 장수경, "한국 전통문양의 이미지 형상화 소고", 한국의류학회지, 22(8), pp.1001~1010 (1998)
- 강희경, "한국적 의상디자인에 표현된 자연주의에 관한 연구", 복식, 38, pp.213~231 (1998)
- 오현정, "브레인스토밍 기법에 의한 한국적 의복이미지 유형 -『고요한 아침의 나라』이미지를 중심으로-", 복식, 52(6), pp.41~50 (2002), 한국복식학회
- 금기숙, "한국 전통 복식미의 현대적 활용", 복식, 19, pp.29~40 (1992)
- 김찬주, "한국현대 패션에서의 한국적 디자인 전개과정 분석과 세계화를 위한 제안", 복식, 48, pp.5~24 (1999)
- 금기숙, "Op. cit", 29~40 (1992)
- 김희정, "Op. cit", 589~599 (1997)
- 김인경, "파리컬렉션에 나타난 한국적 패션디자인의 특성에 관한 연구", 복식, 38, pp.233~244 (1998)
- 하용득, "한국의 전통색과 색채심리", pp.14~ (1989), 서울: 명지출판사
- 문수란, "한국적 이미지의 심미성 요소에 관한 연구-전통문양을 대상으로", 석사, 산업디자인학과, pp.2006
- 배혜진, "남자대학생의 라이프스타일에 따른 캐주얼스타일 선호", 복식, 55(1), pp.86~100 (2005), 한국복식학회
- 김선희, "국내 스포츠 캐주얼웨어의 구매 및 착용현황과 디자인 선호도에 관한 연구-전국의 만 19-39세 성인남녀를 대상으로", 한국의류학회지, 26(8), pp.1286~1297 (2002)
- 문수란, "Op. cit", 78~80 (2006)
- 김영인, "한국 성인남녀의 의복 선호색", 한국의류학회지, 24(7), pp.964~975 (2000)