문화상품 개발을 위한 조선통신사 복식 고증과 캐릭터 디자인

Abstract

This study aimed to provide 12 character designs reflecting the clothing archetypes worn by delegates of the Joseon Tongshinsa when sent to Japan. The results of the study can be summarized as follows. For character design, this study selected 12 prominent members of the Joseon Tongshinsa: Jeongsa, Busa, Jongsagwan, Dangsang Yeokgwan, Jesulgwan, Gungwan, Masangjae, Akgong, Saryeong, Sodong, Gisu, and Gyeokgun. The design concept incorporated cute and straightforward imagery, highly noticeable front-facing postures, extensive use of 18th-century materials, ritual clothing worn for Jeonmyeongrye, and props representing each character's duties. This study implemented a five-stage design process: data collection, analysis, and organization; historical costume confirmation; shape and color determination; basic sketch creation; and colorization and completion. Historical confirmation drew upon books, paintings, and artifacts from the Joseon period. Based on this process, design planning guided the creation of 2D illustrations for the 12-character designs. Jeongsa and Busa were designed to express hierarchy with three-ryanggwan and Jongsagwan with two-ryanggwan, differentiating chief and assistant positions. Dangsang Yeokgwan was illustrated with ssanghak hyungbae and guemdae, and Jesulgwan with baekhan hyungbae and eundae, distinguishing rank within the delegation. Gungwan was designed with heukrip and indigo-blue cheolik based on yungbok. Masangjae was depicted in a physical performance costume, and Akgong was depicted in an aesthetically striking musical performance dress. Saryeong featured characteristic white stripes, and Sodong had pigtails. Gisu wore a military uniform, and Gyeokgun was designed with simplified military uniform features.