고전소설 콘텐츠의 OTT 서비스와 그 미래- 구독형 서비스 넷플릭스와 왓챠의 영화를 중심으로 -

Abstract

This study would look into the future of classical novel contents by exploring the types of the distribution of films based on classical novels and plans for revitalization based on the principle and structure of OTT services that occupied the media contents market and established new paradigms of consumption and distribution. This is a methodological search to expand the road of enjoying classical novel contents and an introduction on different directions and perspectives on studies of classical novels. For this purpose, this study examined the status of films based on classical novels streaming through the subscription-type OTT platforms, Netflix and Watcha and their overall characteristics. As for the films based on classical novels, a total of 10 films, including seven full-length films and three animation films are distributed through Netflix and Watcha, which are less than 7.6% of all full-length films based on korean classical novels. Next, this study examined the types in which the films based on classical novels were distributed and consumed on the OTT platforms based on the recommendation algorithm and the interpretation and reaction of users. In the subscription-type OTT market, the films based on classical novels were given new meanings and formed another consumption context. Yet, to extend the accuracy of recommendation and the life force of contents, it would be necessary to discover metadata based on the main character of contents and user experience and supplement the recommendation algorithm. Lastly, this study sought strategies for the distribution of classical novel contents and plans for revitalization. First, to promote the retention of classical novel contents and expand the supply route in the OTT market, a cognitive shift for classics (novels) and a strategic approach through storytelling would be required. Especially, since the classical novel contents tend to be consumed through signification with the original texts, the recommendation algorithm should be designed, considering a deep understanding based on contents and the users’ reading to enjoy them. Second, it is necessary to discover metadata based on the main character of contents and the interpretation of users to prepare the logical causality of reception and increase accessibility to classical novel contents by diversifying consumption lines. Through this, classical novel contents will be able to form a deep consumption line on a new road of enjoying them, breaking from periodic dramas or specific genres. Third, to open the future of classical novels, new research directions and approaches are required, breaking from the existing frame, considering the rapidly changing forms of the production, distribution, and consumption of media contents. The accessibility and responsiveness to classical novels would further increase by developing a micro-genre of classical novel and performing the curation of similar contents, along with discussions on reconstruction of categories of classics.