일본 고전문학 작품의 트랜스미디어 스토리텔링 연구 - 영화『겐지모노가타리 천년의 수수께끼』로쿠조미야스도코로 캐릭터를 중심으로 -

Abstract

In recent years, as cultural contents have become more and more popular, classical texts have begun to attract attention as the prototype content for OSMU (One Source Multi Use). Among them, one of the most representative works of Japanese classical literature and the most reproduced work in various forms is the 『Genji Monogatari (源氏物語)』. Created by a female courtier in the Heian period, it has actually been enjoyed in various forms throughout the ages, making it one of the “killer” works of Japanese classical literature. The cultural contents that are derived, transformed, and reinvented from Genji Monogatari have been created and enjoyed in so many ways that it is difficult to grasp the full picture. In modern times, they have been utilized in various media such as movies, dramas, anime, manga, and takarazuka. This means that 『Genji Monogatari』has already been firmly established as a popular cultural content. In this study, we focus on these characteristics of 『Genji Monogatari』and use transmedia storytelling to analyze content based on 『Genji Monogatari』in classical Japanese literature. What deserves special attention is the importance of characters in transmedia storytelling. Any story can qualify as transmedia if it can be told through multiplatforms with characters who have enough backstories and conflicts in a solidly built world, enabling its storytelling across various platforms. This part has significant implications for the study of classical literature. Research on classical literary works is primarily a faithful interpretation based on the original text, but it also provides new comparative content to better understand the characters of the work. CThe comparative analysis of the characters through the interpretation of the original text and the characters in the content leads to a better understanding of both characters, which in turn leads to an understanding of the characters in the original text. Arguably, the most suitable Japanese classic for transmedia storytelling with these characteristics is 『Genji Monogatari』, and the analysis of cultural contents created based on it will be a good analytical tool to better understand the original text, 『Genji Monogatari』.