중국무술의 저변확대를 위한 문제점과 개선점 –태권도와 산타(散打)의 비교를 통한 고찰–

Abstract

This study was attempted to analyze promotional states of Chinese and Korean traditional Martial-arts and modern Martial-art Sports based on globalizational stages of sports by literature review and logical analysis founded on Socio-cultural theory. This research pointed out the effect of emergence and rapid market share of Tae Kwon Do, traditional Korean Martial-art, that threats Chinese Martial-art in China, and analyzed the rapid changes by comparing the commonalities and differences of promotional states of Chinese Martial-art and Tae Kwon Do by a conductive analysis method. The conclusion of this study reached that there were two factors, fundamental differences of Martial-arts themselves and cultural background, had affected the scope of expansion of those two Martial-arts. In order to globalize and promote Chinese Martial-art effectively, it is necessary to consider the case of successful global promotion and marketing strategies of Tae Kwon Do. However, the most important matter of successful globalization of Chinese Martial-art is sincere attitude of Chinese Martial-art instructors and people in China.